新媒体运营简历模板 - 粉色樱花

市场营销行业新媒体运营求职简历模板,粉色樱花配色,6年工作经验

Sherry Lin

New Media Operations Specialist

Employed
13900123456
Shanghai, China

  • Full-channel Operations: Expert in Douyin, Xiaohongshu, and WeChat ecosystem algorithms.
  • Content Strategy: Proven track record in viral scriptwriting and high-impact content planning.
  • Data Analytics: Skilled in using analytics tools to optimize ROI and conversion funnels.
  • Paid Traffic Growth: Proficient in OceanEngine and Juliang for precision customer acquisition.
  • Private Traffic Growth: Experienced in community SOPs and user lifecycle management.
  • AI Integration: Leveraging AI tools (Midjourney, LLMs) for efficient content creation.

Leading FMCG Group
New Media Operations Specialist
3/2022 - Present
  • Led multi-platform matrix, gaining 2M followers and increasing engagement by 45%.
  • Standardized video production SOPs, increasing output efficiency by 50% with 3 viral hits.
  • Managed paid traffic strategies, boosting monthly GMV by 120% and reducing CPA by 30%.
  • Executed private traffic funnels, converting livestream viewers into 500k+ WeChat leads.
  • Managed a team of 8 and a 30M RMB annual budget for integrated marketing campaigns.
Top Integrated Marketing Agency
New Media Operations Specialist
7/2019 - 2/2022
  • Managed social media for beauty and food brands, specializing in brand cold-starts.
  • Produced the first major brand livestream on WeChat Channels, exceeding 1M RMB in sales.
  • Authored multiple 100k+ view articles, boosting organic search volume for clients.
  • Optimized KOL/KOC selection models, increasing conversion rates by 25%.
  • Contributed to winning multiple multi-million RMB annual service contracts.

Summer Limited Xiaohongshu Full-Link Campaign

Project Manager
6/2022 - 12/2023
  • Led a 200-influencer challenge, generating 80M+ impressions for a summer product.
  • Used keyword-targeting strategies to boost Tmall store traffic by 150%.
  • Doubled monthly GMV and received the "Marketing Excellence Award" from the platform.
  • Leveraged AI for mass content distribution, achieving high visibility on a low budget.

Brand IP Incubation Program

Lead Strategist
6/2022 - 12/2023
  • Developed a professional brand persona, gaining 300k followers in 3 months.
  • Produced an "Industry Insights" series, with top videos reaching 500k likes and 100k shares.
  • Established a conversion funnel that boosted B2B lead generation by 20%.

Sun Yat-sen University
Business Administration · Bachelor
9/1/2015 - 6/1/2019
  • Majored in Marketing, Advertising, and Media Economics, GPA 3.8/4.0.
  • Recipient of University Excellence Scholarship for 3 years; "Outstanding Graduate".
  • Led the University New Media Studio, growing the official account from 0 to 100k followers.

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