电商运营简历模板 - 薰衣草
市场营销行业电商运营求职简历模板，薰衣草配色，1年工作经验
Siyue Chen
E-commerce Operations Specialist
- Platform Strategy: Proficient in Tmall, JD, and Douyin E-commerce back-end operations.
- Data Analysis: Skilled in Sycm and JD Business Intelligence for conversion & competitor analysis.
- Traffic Management: Hands-on experience with Wanxiangtai and Gravity Cube to optimize ROI.
- Content Ops: Expert in high-conversion copywriting and visual A/B testing optimization.
- CRM: Proficient in tiered membership marketing to increase repurchase rates.
- Inventory Control: Built demand forecasting models to reduce turnover days by 20%.
- Managed Tmall store operations, increasing organic keyword traffic by 45%.
- Executed Women's Day campaigns, achieving single-day GMV of 2M+ and 115% target completion.
- Optimized paid traffic via Wanxiangtai, improving overall store ROI from 3.2 to 4.1.
- Led product detail page redesign, boosting Add-to-Cart rate by 3% through funnel analysis.
- Monitored competitors weekly to drive dynamic pricing strategies and market positioning.
- Assisted in operating Douyin stores for emerging brands, managing listings and inventory.
- Supported short-video traffic-to-live stream strategy, increasing entry rate by over 25%.
- Managed daily sales data cleaning and created Excel dashboards for management decisions.
- Coordinated with 10+ MCN agencies for influencer product selection and data tracking.
Double 11 Full-Cycle Traffic Explosion Project
- Developed 3-stage promotion plans for Double 11, managing a 500k RMB budget.
- Used Gravity Cube for audience expansion, acquiring 30% more new customers.
- Managed real-time live stream traffic, hitting the store's record for concurrent users.
New Product CRM Private Domain Activation Plan
- Analyzed dormant customers and activated 30,000 users via targeted coupons.
- Designed a 'Product Tester' program, collecting 500+ reviews for marketing assets.
- Project drove 25% of total sales in the first month, with 40% contributed by repeat buyers.
- Core Courses: Internet Marketing, Integrated Marketing, Data Mining, Business Negotiation.
- GPA: 3.8/4.0, awarded First-class University Scholarship for two consecutive years.
- Awards: Second Prize in National Advertising Art Design Competition (Provincial), Outstanding Graduate.
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